Logo musing

In discussions with the comapny they had some ideas of using the L in both words of their comany name:

I quite liked the italic style which lead to:

This did not go down well with the family critics so back to the beginning.

I started then thinking about what the company Evolved Analytics does-basically they manipulate data using computers. This got me thinking about numbers and come across a pic of binary code and thought that could be interesting.

Adobe stock photos

Tried using it in a variety of ways, small to big, sloped

Started to work on colors and using embossing on the background font.

I wanted to keep the font simple as the business is complicated enough.

Saw some graphs while looking into how they use there mathematics and came across these two:

Which lead to many hours working on:

But could never get the background graphical plane to really pop on the page and it lost all resolution when you went small. Back to the drawing board.

Went back to earlier

but it did not really do anything for me, though I did like the version where the text is in line with the numbers:

However it lacked pop so started working with filters to distort the image. I knew once I tried the sperical distort I was on to something I liked. Many versions later and tweaking of the font postion and we end with the final product. As an added bonus it worked well both large and small.