Thoughts based on a company handout from Evolved Analytics. Aiming to keep the tag line simple but still say what they do, not an easy combination when your business is "Data Modeling". Most peoples reaction is what the ...is that?
And it gets worse when you start to see what they do - long terms like symbolic regression, particle swarm optimization???? Naturally paralleizable, model transparency etc and I have only quoted from one powerpoint slide. Hence the musing on possible ways to present the company in simple terms like The problem. Why and How and for the tag line looking more at the benefits than at the how or what.
I can see where not knowing an industry could be a benefit when designing a site as you have to focus on the usability rather than the detailed content as you often will not understand the content. Not sure that come out right, I guess I am saying there will be a place for all these long winded technical terms in the site but making it usable to everyone who enters does not have to involve these terms.
Basically it is a business that has a product or service to sell.
So the key questions are what is that product or servies?
How have they sold it to others in the past-portfolio or case history?
How can you contact them?
How can you buy their stuff?
Search
Something About the Company.
Then you can get fancy with blogs, news, company events, code of ethics, staff etc
-Use our technolgy to stop your company drowning in data. Does not say what they do.
-Data modeling and something
-extracting value from your data using data modeling too wordy
-Data modeling, extracting value from your data. Possible
-Specialists in data modeling, extracting value and insight from your data. Better
-The world is drowning in data, is your company? Too obvious sales plug does not say anything really.
-Turn your data into value for your company. the end result but not enough
-Data modeling, turing your data into value for your company. hmm a bit long
-applying data modeling to your company data. a bit dry
-leaders in data modeling. Are they?
-the future of data modeling. Yuck
What is data modeling? Applying technology to make sense of data, solve problems with data, develop predictions based on data.
-Specialists in data modeling technologies, applied and deployed. very military
Oh for an online theasurus.
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